The future of AI in business intelligence
Business Intelligence
Jun 9, 2025
AI is revolutionizing business intelligence by automating data analysis, enhancing decision-making, and driving growth across industries.

AI is transforming business intelligence (BI), making data analysis faster, smarter, and more accessible. Here's why it matters and how it's reshaping businesses today:
83% of companies prioritize AI, with 48% already using it for big data.
AI boosts productivity by 80%, increases leads by 50%, and cuts costs by 60%.
By 2025, the U.S. AI market will hit $75 billion, with AI driving $15 trillion in revenue by 2030.
Tools like NLP (natural language processing) simplify data queries, while real-time AI insights enable faster decision-making.
Companies like Nordstrom and Pentagon Federal Credit Union are already seeing benefits, such as improved customer satisfaction and operational efficiency.
AI-driven BI tools like Querio are leading the charge, offering features like natural language queries, real-time insights, and automated visualizations to simplify complex data analysis for all users. Whether you're in finance, healthcare, or retail, adopting AI in BI can save time, reduce costs, and drive growth.
The bottom line: AI in BI is no longer optional - it’s essential for staying competitive in today’s fast-paced markets.
Business intelligence in the the era of GenAI
How AI is Changing Business Intelligence
AI is reshaping business intelligence in profound ways, fundamentally altering how companies interact with and utilize data. Here’s a closer look at three key areas driving this transformation.
Automated Data Analysis and Insight Generation
Gone are the days when analysts spent countless hours on tedious tasks like cleaning, transforming, and integrating data. AI now automates these processes, which previously consumed over 40% of project time [2].
"Artificial intelligence (AI) is revolutionizing data analysis by automating processes and improving efficiency, accuracy, and scalability." - The Pecan Team [2]
AI algorithms can seamlessly match and merge data from multiple sources, drastically reducing errors. It also excels at identifying patterns and anomalies that might otherwise fly under the radar. With automated visualizations and advanced pattern recognition, AI enables analysts to uncover trends and insights faster [3].
Predictive modeling is another game-changer. AI simplifies the creation of predictive models while improving their accuracy. This means analysts can focus less on the mechanics of data processing and more on drawing actionable conclusions [2].
The best results often come from a hybrid approach, where AI handles the heavy lifting, and human analysts focus on providing context and strategic interpretation. Together, they create a powerful synergy that drives smarter decision-making [2].
Additionally, AI-powered interfaces that use natural language make data exploration even more accessible.
Natural Language Querying and Conversational Interfaces
Natural Language Processing (NLP) is making BI tools more user-friendly, breaking down barriers for those without technical expertise.
"Natural language query (NLQ) allows users to access and analyze complex databases using everyday language, eliminating the need for specialized query languages or technical expertise." - AtScale [4]
This technology addresses a major challenge: less than 20% of companies currently utilize their unstructured data due to its complexity [4]. NLP-powered tools allow users to ask straightforward questions like, “What were our sales trends last quarter?” or “Which products sold best in the Northeast region?” without needing to write complicated queries.
This ease of use empowers employees across departments. Marketing teams can analyze campaign performance, sales managers can track regional trends, and executives can get quick answers to strategic questions - all without waiting for IT support. By integrating NLP with traditional BI tools, conversational interfaces now respond to both spoken and written queries [5].
"Conversational BI accelerates decision-making processes by streamlining access to insights through natural language queries. This enables faster and more informed responses to business challenges, driving agility and competitiveness in the marketplace." - 66degrees [5]
Advances in large language models and generative AI have made these tools even more reliable, allowing them to handle complex queries confidently. Traditional BI systems with rigid dashboards are being replaced by intuitive interfaces that deliver insights in plain English [6].
Real-Time Data Processing and Decision Support
AI is also revolutionizing real-time data processing, giving businesses the ability to act on insights almost immediately. In today’s fast-paced environment, speed is a critical advantage, and AI delivers instant data analysis that helps companies respond to market shifts, customer needs, and operational challenges.
Organizations leveraging advanced AI analytics report major gains in customer acquisition and profitability [8]. In fact, 75% of businesses have invested in AI analytics, with 80% of them seeing direct revenue growth as a result [8].
Real-world examples highlight the impact. UPS uses AI to optimize delivery routes, while Walmart has unified its supply chain data to reduce costs and improve efficiency [9].
AI models don’t just process data - they continuously learn and adapt. Real-time data ensures these models stay relevant, providing accurate insights even as conditions evolve [7].
"The key to unlocking AI's full potential lies in real time data. Traditional methods no longer suffice in a world that demands instant insights and immediate action." - Striim Team [7]
This capability allows businesses to personalize customer experiences, adapt to changes in the market, and seize opportunities faster than competitors. Nearly half of all businesses now use AI-powered analytics platforms, and by 2024, 65% of new enterprise applications are expected to include continuous intelligence [9]. Moreover, over 70% of companies using predictive analytics report improved forecasting accuracy, and 75% plan to expand their use of AI-driven analytics by 2026 [9].
AI-Driven BI Tools: Spotlight on Querio

Querio is an AI-powered business intelligence platform that turns complex data systems into real-time, user-friendly insights, catering to users of all technical backgrounds. By leveraging artificial intelligence, Querio understands business contexts, connects directly to databases, and simplifies the querying process. This results in faster, more reliable data retrieval. It’s designed for industries where data-driven decisions are essential - like finance, healthcare, marketing, and retail - and works well for organizations of any size, even those without extensive technical expertise. Let’s take a closer look at the standout features that make Querio a game-changer.
Key Features of Querio
Querio’s natural language interface removes the need for SQL expertise, enabling users to query data conversationally. Its real-time analytics ensure you’re always working with the most up-to-date information, thanks to direct database connections. Collaboration is also a breeze with its dynamic notebook environment, fostering better teamwork between business and data professionals.
Feature | Capability | Business Impact |
---|---|---|
Natural Language Processing | Conversational data queries | Simplifies complex query processes |
Real-time AI Insights | Dynamic data processing | Enables immediate decision-making |
Multi-source Integration | Connected data ecosystem | Combines data from multiple sources |
Advanced Visualization | Automated chart generation | Makes data easier to understand |
In addition, Querio allows users to customize dashboards and create charts effortlessly. These tools automatically generate visualizations based on user queries, making it easy to track critical metrics without requiring design or technical skills.
Benefits of Using Querio
Querio doesn’t just offer impressive features - it delivers tangible results. By enabling teams to independently access insights, it reduces reliance on technical staff, saving up to 8 hours per week per team member [10]. This efficiency boost translates into faster decision-making and better use of resources.
Benefit | Impact |
---|---|
Cost Reduction | Achieve up to 20% savings through improved operations |
Marketing ROI | 5–8x higher with personalized, data-driven strategies |
Revenue Growth | 23x higher likelihood of acquiring new customers |
Time Savings | Save up to 8 hours weekly per team member |
Unlike traditional BI tools that might take hours - or even days - to deliver reports, Querio provides instant responses to business inquiries. This agility allows organizations to pivot quickly in response to changing market conditions or customer demands.
Querio also excels in data accuracy, using AI to detect errors with 93% accuracy, compared to 78% achieved through manual methods [10]. This high level of precision ensures decisions are based on reliable data, reducing the chances of costly errors.
Trusted by teams across a wide range of industries, Querio has proven to be a reliable platform that democratizes data access. At the same time, it maintains the depth and sophistication required by data professionals [10].
Current Trends in AI and Business Intelligence
Artificial intelligence is advancing at a rapid pace, and 92% of companies plan to increase their AI investments within the next three years [1]. Yet, only 1% of business leaders view their organizations as fully AI-mature [1]. This gap underscores the immense potential for growth as businesses navigate new trends reshaping how AI integrates with business intelligence.
Rise of Autonomous and Agentic AI
A major shift is underway with agentic AI, which moves beyond traditional automation to systems capable of reasoning, planning, and acting independently. These AI agents are designed to handle complex scenarios, make decisions, and execute tasks with minimal human input [12]. They bring faster decision-making and deeper insights, both critical for modern business intelligence.
In fact, 99% of developers working on enterprise AI are exploring or building AI agents, according to research from IBM and Morning Consult [12]. These systems can analyze data up to 100 times faster while improving predictive accuracy by as much as 90% [14].
"The true definition [of an AI agent] is an intelligent entity with reasoning and planning capabilities that can autonomously take action. Those reasoning and planning capabilities are up for discussion. It depends on how you define that."
– Maryam Ashoori, PhD, Director of Product Management, IBM® watsonx.ai™ [12]
Real-world applications show the impact of autonomous AI. Netflix uses AI to study user behavior, viewing patterns, and preferences to offer personalized content recommendations, boosting engagement and retention [13]. Similarly, Siemens employs AI to analyze supply chain data, predict disruptions, and optimize inventory, cutting costs and improving logistics efficiency [13].
"I definitely see AI agents heading in this direction, but we're not fully there yet. Right now, we're seeing early glimpses - AI agents can already analyze data, predict trends and automate workflows to some extent. But building AI agents that can autonomously handle complex decision-making will take more than just better algorithms. We'll need big leaps in contextual reasoning and testing for edge cases."
– Vyoma Gajjar, AI Technical Solutions Architect [12]
Unified Data Platforms and Industry-Specific AI Solutions
The push for unified data platforms is transforming how businesses approach business intelligence. These platforms consolidate data into a single source of truth, eliminating inefficiencies caused by fragmented systems. The economic benefits are clear: companies using unified data analytics have reported a 417% ROI on their AI and analytics initiatives [15].
The potential for growth in this space is enormous. The global big data analytics market reached over $240 billion in 2021 and is projected to hit $655.53 billion by 2029 [15]. However, challenges remain, as only 39.3% of companies manage data as an asset, and just 24% have created data-driven organizations [15].
AI-powered tools are also unlocking massive economic opportunities. A McKinsey report estimates that data democratization through AI could generate $9.5 trillion to $15.4 trillion in global annual economic value [18]. This has spurred investments in robust data infrastructures capable of supporting advanced AI applications.
"Unified data analytics offers the opportunity to transform industries and solve major, persistent problems for organizations across various sectors. And yes, the investment is worth making."
– Tisson Mathew, Founder & CEO, Skypoint Cloud Inc [17]
The integration of IoT networks is amplifying these efforts, enabling real-time analytics as more devices continuously generate data [16]. Meanwhile, cloud-based AI and BI solutions are becoming the norm, offering scalability, security, and computational power [16].
Improved Data Governance and Observability
As AI becomes more sophisticated, strong governance is essential to ensure trustworthiness and compliance. Organizations are focusing on data governance and observability to address critical issues like accountability, transparency, fairness, privacy, and security [11].
While AI systems are becoming less risky, challenges around transparency and explainability remain [1]. Companies are responding by creating roles like Chief Data Officers and data stewards to oversee data quality and governance [16].
"Companies need governance frameworks to monitor performance and ensure accountability as these agents integrate deeper into operations. This is where IBM's Responsible AI approach really shines. It's all about making sure AI works with people, not against them, and building systems that are trustworthy and auditable from day one."
– Vyoma Gajjar, AI Technical Solutions Architect [12]
Governance frameworks must strike a balance between innovation and control. This involves implementing continuous monitoring, establishing clear decision-making protocols, and ensuring AI systems can explain their reasoning when needed.
The importance of governance reflects the industry’s growing maturity. With the AI market expected to grow at a compound annual growth rate (CAGR) of nearly 36% from 2024 to 2030 [11], companies that build strong governance foundations now will be better equipped to seize future opportunities while managing risks responsibly.
How to Adopt AI in Business Intelligence
Bringing AI into your business intelligence strategy demands careful planning and preparation.
Assess Data Readiness and Infrastructure
Before diving into AI-powered business intelligence (BI), it's crucial to evaluate your organization's data foundation. Poor data quality costs companies an average of $12.9 million annually, so this step is essential to avoid costly missteps [23].
Start by identifying specific goals for AI adoption. Focus on repetitive, high-impact workflows that AI can improve [21]. This way, you're solving real problems rather than implementing AI for the sake of it.
Data quality is the cornerstone of any successful AI initiative. Check your data for accuracy, completeness, and consistency to avoid unreliable outputs [21]. Consider creating dashboards to track key metrics and trends in real time [24]. Regular data profiling can help ensure your data follows established standards [24].
"Without a strong data-analytic foundation, companies cannot fully leverage advanced analyses, which leaves valuable business intelligence untapped while competitors race ahead with data-driven decision-making."
– MJ Lindeman, PhD, Community Partner, Quadratic [19]
Map out your data use cases by weighing their value against potential risks [23]. This helps you pinpoint which data sources will yield the most significant results while identifying compliance or security concerns. Ensure you have enough high-quality, relevant data to train your AI models [21].
Your infrastructure must also be ready to handle the demands of AI. Traditional systems may need upgrades to support real-time analysis, machine learning, and AI-driven insights [19]. Make sure your data is accessible organization-wide so employees can use it effectively [21].
"AI readiness is about making sure that your company is equipped to leverage AI effectively. This means having the right technology, access to high-quality data, a skilled workforce, and a culture that supports innovation and continuous improvement."
– Trinh Nguyen, Technical/Content Writer, Neurond [21]
Gauge your organization's AI maturity by assessing skills and talent gaps [22]. Establish strong data governance frameworks to ensure secure, ethical, and compliant data management [21][20]. Seamless integration across systems is also key to a successful rollout [21].
Once your data and infrastructure are ready, the next step is selecting the right AI-driven BI platform.
Select the Right AI-Driven BI Platform
Choosing the right platform is a critical decision that affects both daily operations and long-term strategy. The platform must align with your company's needs, scalability, and budget.
Look for platforms that integrate smoothly with your existing systems, such as databases, CRMs, ERP platforms, and cloud storage. Poor integration can lead to data silos, which limit AI's effectiveness.
Real-time analytics and processing capabilities are essential. A platform that delivers up-to-the-minute insights is invaluable, especially in fast-paced industries [26]. Cloud-based solutions often provide the flexibility to scale as your data and user base grow, without sacrificing performance [26].
Modern BI platforms stand out by offering advanced features like AI, anomaly detection, and trend forecasting [26]. These tools transform raw data into actionable insights, enabling more strategic decision-making.
There are several types of BI platforms to consider:
Self-service BI: User-friendly interfaces for non-technical users.
Enterprise BI: Advanced analytics and support for complex, large-scale operations.
Embedded BI: In-app analytics for contextual insights [25].
Don't overlook security and compliance. Prioritize platforms with strong encryption, role-based access controls, and compliance monitoring to protect sensitive data and meet regulatory standards [26]. Also, consider the total cost of ownership, including maintenance, scalability, and customer support [26].
Platforms like Querio illustrate what modern AI-driven BI can achieve. Querio combines natural language querying with powerful analytics, allowing users to ask questions in plain English while data teams access advanced tools for in-depth analysis. This dual approach ensures everyone in the organization can benefit from AI-driven insights.
Once your platform is in place, the focus shifts to empowering your team to use it effectively.
Invest in Team Training and Collaboration
Technology alone won't lead to success - your team plays a pivotal role in making AI work. Training programs should go beyond technical skills to include strategies for integrating AI into everyday operations.
Start by identifying skill gaps and addressing them with targeted training [27]. Comprehensive programs should cover both technical skills, like data analysis and machine learning, and soft skills, such as problem-solving in AI contexts [27]. Make AI literacy a priority for employees at all levels, and provide hands-on opportunities to work with AI tools [27].
Disney offers a great example of how cross-functional teams can leverage AI. From content creation to theme park management, their animators, data scientists, and strategists collaborate to predict audience preferences, showcasing the value of multidisciplinary teamwork [28].
"Companies that pioneer in shaping an AI-friendly environment not only future-proof their employees but also position themselves at the forefront of innovation."
– Ciaran Connolly, ProfileTree Founder [27]
Set clear objectives for how AI will support your business goals and ensure alignment across teams [28]. Encourage collaboration by hosting workshops, using collaborative tools, and defining roles for AI experts and IT support [29].
Ongoing learning is equally important. Encourage employees to attend AI webinars and conferences to stay updated on new developments [27]. Use a Learning Management System (LMS) to combine instructor-led training with e-learning [27]. Evaluate the effectiveness of training by tracking performance metrics and gathering employee feedback [27].
"An ethically grounded AI policy is the beacon that guides every team member towards principled innovation."
– Stephen McClelland, ProfileTree's Digital Strategist [27]
Platforms like Querio, which are designed for users with varying levels of technical expertise, highlight the importance of thorough team training. Promote ethical AI use by implementing transparent data policies and responsible governance to build trust and reduce risks [28]. Make sure every team member understands AI's role in decision-making and use AI tools to identify and eliminate biases in leadership decisions [27].
Develop a clear roadmap for AI adoption, including milestones, risk management plans, and feedback mechanisms [29]. Foster a culture of continuous learning and experimentation to unlock AI's full potential [28]. This approach ensures your organization can harness AI-driven business intelligence effectively while maintaining ethical and operational standards.
Conclusion
AI is no longer just a tool for innovation - it’s reshaping the very foundation of business intelligence and redefining how organizations compete. What was once considered an edge is now a necessity for survival in today’s fast-moving markets.
Here’s a number that speaks volumes: nearly 90% of business leaders agree that AI is already central to their company’s strategy or will be within the next two years [30]. And the numbers back up the momentum. By 2030, the global AI market is projected to hit $826.70 billion [30], with AI-driven business intelligence alone contributing a staggering $15.7 trillion to the global economy [31].
Experts are clear about the direction we’re heading:
"I have a strong belief that the future of business is going to be AI-powered. There's not one organization, one role that will not be touched by AI tools."
– Karim Lakhani, Harvard Business School Professor [32]
Real-world examples make this shift impossible to ignore. Shell uses AI-powered predictive analytics to fine-tune the placement of oil drills, while Sephora’s Virtual Artist feature delivers personalized product recommendations [32]. These aren’t isolated cases. Since 2019, AI adoption has skyrocketed by 270%, and 73% of U.S. companies have already woven AI into their operations [31][32].
But the stakes are high for those who hesitate. Falling behind means losing relevance in a world where competitors are driving faster decisions, streamlining operations, and delivering better customer experiences. Harvard Business School Professor Marco Iansiti puts it bluntly:
"If you don't transform, you're out of here" [33].
The way forward is clear: businesses must prioritize AI as a core strategy. This means assessing their data, choosing platforms like Querio, and ensuring their teams are equipped to work with these tools. Success will favor the organizations that adopt an AI-first mindset, continually enhance their capabilities, and encourage a culture of forward-thinking innovation.
The future of business is undeniably AI-powered. The question is - will your organization lead the charge or struggle to keep pace?
FAQs
How can AI-powered business intelligence tools like Querio help companies without technical data expertise?
AI-powered business intelligence (BI) tools, like Querio, are changing the game for businesses by making data analysis simpler and more accessible - even for those without technical expertise. These tools use features like natural language processing (NLP) and intuitive interfaces, allowing users to ask questions in plain English and instantly generate insights, reports, and visualizations - no coding skills needed.
With self-service analytics, teams without technical backgrounds can independently access, prepare, and analyze data. This reduces the need for specialized data experts and helps businesses make quicker, well-informed decisions. It also enables companies to adapt to market shifts more effectively while promoting a data-driven mindset throughout the organization. AI tools take complex data and turn it into clear, actionable insights, making it easier for everyone to contribute to smarter strategies.
What are the main advantages of using AI in business intelligence for industries like finance, healthcare, and retail?
Integrating AI into business intelligence (BI) is reshaping industries like finance, healthcare, and retail in powerful ways.
In finance, AI supercharges predictive analytics, allowing companies to sift through massive datasets with speed and precision. This not only improves decision-making but also helps cut costs. Plus, by automating repetitive tasks, AI gives analysts more time to focus on strategic priorities.
In healthcare, AI is revolutionizing patient care. It supports advanced diagnostics, early detection of diseases, and the creation of personalized treatment plans. The result? Improved patient outcomes and smoother, more efficient healthcare operations.
Over in retail, AI is enhancing the shopping experience. From tailoring product recommendations to managing inventory more intelligently, it’s helping businesses boost sales and keep customers happy.
With AI-powered BI tools, companies can make decisions faster and with greater accuracy, giving them a strong edge in competitive markets.
How does AI improve decision-making with natural language processing and real-time data insights?
AI brings a new edge to decision-making by combining natural language processing (NLP) with real-time data insights, offering faster and more precise analysis. With NLP, unstructured data - like customer reviews, social media chatter, and internal documents - can be transformed into meaningful insights. This eliminates the need for tedious manual analysis, freeing up leaders to concentrate on making strategic calls instead of getting bogged down in data interpretation.
On the other hand, real-time insights let businesses keep a finger on the pulse of trends and swiftly adapt to changes or unexpected issues. By continuously analyzing incoming data, AI tools enable companies to make well-informed decisions, identify opportunities as they arise, and address potential risks before they escalate. Integrating AI into business intelligence doesn’t just streamline operations - it helps organizations thrive in today’s fast-moving, ever-changing landscape.