Pipp
Headquarters
Beirut, Lebanon
Industry
E-Commerce
Company size
20–50
Founded
2018
Founding raised
Series A
Teams using Querio
Partnerships, Operations, Customer Service, Engineering, Executive
Deployment
Querio app
Querio customer since
May 2024
00--ABOUT
Pipp (operating entity: Lemonade Fashion) is a social-commerce and partnership platform for fashion. Designers and vendors onboard, publish SKUs, and sell through video-first discovery and in-app checkout.
01--PROBLEM
Pipp is a deceptively complex product. It’s both a consumer SaaS and an e-commerce platform, which means any meaningful decision depends on stitching together financial data, logistics, vendor onboarding, and user behavior from the app itself. As the team scaled, that complexity turned into a bottleneck: business users couldn’t get to answers fast enough to act on them, and the engineering team was the single choke point for every new question. Reporting that should have taken a morning routinely stretched into multi-week cycles, and top-line visibility on what actually mattered — new designers onboarded, items published, orders, returning vs. new customers — was always a step behind the business.
“We had 40 people pinging engineering every time they needed a number. By the time we got back to them, the decision was already made — or skipped.”
Mohamad Ali Baydoun, CTO
02--SOLUTION
Pipp connected Querio directly to their full production stack — app usage events and the orders database — and rebuilt how the company gets to data. Instead of routing every question through engineering, business users across partnerships, operations, and customer service now ask Querio in plain English and get answers live against the warehouse. The team built a Partnership Dashboard that tracks monthly new designers, items published vs. unpublished, new vs. returning customers, and monthly orders, plus an Operations dashboard for the day-to-day. Engineering got out of the report-request business, and the business got its hands on the data.
“I’ve been really surprised with how well Querio works. The team is a lot more self-sufficient than I assumed they could be, and our engineering team has a much closer relationship to the business now.”
Mohamad Ali Baydoun, CTO
03--RESULT
Reporting cycles collapsed from three weeks to thirty minutes — roughly a 100x reduction in time-to-answer. The number of people actually touching data grew from three to twenty, a ~7x expansion in data access, and every single Querio user surveyed said their decisions got more data-driven after adoption.
Suggested chart (Result section): horizontal bar chart titled “Employees with direct data access, before vs. after Querio” — two bars, Before: 3, After: 20. Alt visualization: time-to-new-report, 3 weeks vs. 30 minutes, with a log-scale axis.
“Querio changed how we work with our data — and with each other.”
Mohamad Ali Baydoun, CTO
