Telecom
Jul 14, 2025
Zim
Stage
Seed
Industry
Telecom
Data stack
Querio user since
June 2025
Key achivements
Reduced critical pricing time by 7-10 hours per week
Reduced insight time from a few days to <2 min
Discovered insights from data that were previously unknown
Problem
Zim provides both B2B and B2C E-SIM services. Both have different problems.
Zim needs to understand B2C behavior to provide better experiences and target more accurately
Zim also needs to quickly provide flexible pricing sheets to B2B customers
In both cases, because Zim lacks a dedicated data team, they relied on manual processes, a patchwork of excel sheets, and qualitative or quantitive decisions.
Solution
With Querio, Zim was able to immedaitly save 10 hours a week from leaderships time on creating pricing sheets for B2B customers, and significantly improved their data driven culture by allowing them to disect B2C usage quickly and frequently.
Results
10h
saved per business employee
20%
better advertisement targeting
Querio was one of the clearest ROI decisions we’ve ever made. I immediatly started saving 7-10 hours a week on my critical workflows. We;ve only just began to discover what decisions direct access to our data will being.
Guilia Acchioni Mena
Co-Founder @Zim
