There's a meme that's been on my mind lately as I build Querio. It's called the "Midwit". I know this sounds like a joke of a blog, but I have been thinking about this meme in a serious way, and how I've been the midwit while building Querio

The Midwit's Deeper Meaning

You've probably seen the Midwit meme, that bell curve with simple statements on both ends and a convoluted explanation in the middle. It's funny because it's true. The novice and the master often reach similar conclusions, while those in the middle overcomplicate everything. I'm not here to talk about bell curves, but more about how this meme captures something profound about how we learn and grow.

The left side represents instinctual simplicity. The beginner who sees solutions clearly because they don't know the complications. The right side represents true mastery.  Where complexity has been processed and distilled back to elegant simplicity. But that middle peak? That's where most of us spend our time. It's where we overthink, over-engineer, and occasionally overcompensate.

I use to be very scared of the middle, of being a midwit. I maximized for serendipity, instinct, and actively avoided overthinking to not get stuck. But, as i've built Querio, I've learned that you can't skip the middle. In fact it's going through the middle, the exercise of overthinking, that is the most necessary.

How i've been a Midwit

Building Querio has been a constant navigation through this curve. I'm not claiming to have reached the far end; I'm still very much in the process, but I'm noticing patterns that bring clarity. When you arrive at simplicity naturally, after wrestling with complexity, there's a confidence and clarity that couldn't have come any other way. Here's real examples of how i've been a midwit in Sales, Product, and Fundraising

Sales: 

We started with raw, direct conversations: "Here's what Querio does, here's how it helps you." Simple, instinctual, straightforward.

Then we entered the Midwit. We built complex GTM frameworks with multi-stage sequences. We created elaborate qualification processes with BANT criteria and Triple III frameworks. We analyzed every word of our outreach, tested countless email variations, and created intricate sales playbooks that would make enterprise SaaS veterans proud.

Now we're finding our way back to simplicity – but an informed simplicity. Our messaging has become clearer and more powerful. Our process more refined but less complicated. We know what works because we've tested what doesn't. The confidence in our approach comes from having explored the complexity and found our way back.

The simple message we've returned to isn't the same one we started with – it's been forged in the fire of complexity and emerged stronger.

Product:

The same pattern emerged with our product vision. We began with a focused AI data agent, a product that helps people work with their data regardless of technical skill.

Then we expanded – perhaps too far – into the infrastructure side. We built custom orchestrators, semantic knowledge graphs, and context preservation systems. We explored every technical avenue, considered every architecture decision, and built sophisticated systems that could handle any data scenario imaginable.

Now we're returning to our core: an AI-powered analytics platform that makes data accessible to everyone while preserving critical context. But we're taking the fastest path there, informed by everything we learned in the complex middle.

Mind you, our customers see the difference. One data team cut their request backlog by 80%. Business users now get answers in minutes instead of days. This didn't come from avoiding complexity – it came from working through it and finding the elegant solution on the other side.

Fundraising: 

Initially, we showed simple traction: people liked our product and wanted to pay for it.

Then we built elaborate pitch decks with market sizing, competitive analyses, and multi-year projections. Our narrative became increasingly complex, with layers of industry analysis and technical differentiation. The peak of this insanity was when we tried to coin a new term SLaaS(iykyk).

Then the conversation that closed our round returned to fundamentals, but with deeper understanding: "Here's the problem we solve, here's our unique approach, here's our traction."

The Value of Process

The lesson i've learned is that the process of moving through complexity, of maturing out of midwit puberty, builds a confidence and clarity that can't be skipped.

If you're building something meaningful, you'll likely find yourself in the Midwit phase at times. You might feel like you're overcomplicating things. You probably are. That's okay. Trust that working through this complexity, rather than trying to skip it , will lead to clarity. The confidence that comes from having tested and refined your approach is invaluable. It's a quiet certainty that comes from knowing you've considered the alternatives and found your way naturally to the right answer.

I'm still navigating this curve daily, finding moments of clarity amid the complexity. Each cycle through the Midwit Curve(TM) brings more confidence in our direction, more certainty in our approach, and more value for our customers.

With that all being said i'd love to help you, whether you're a data team or an amazing operator, in pushing through your own midwit moment with your data, and getting you to the elegance and simplicity of Querio.If you're interested in learning more about Querio or discussing your data challenges, email me directly at rami@querio.ai.